Store requires golfers hit 200-yard drives in order to purchase new Travis Scott Nike golf shoes | This is the Loop

A unique London retailer is going to great lengths to prevent resellers from getting their hands on the highly coveted new Travis Scott x Air Jordan 1 Low golf shoes. In order to have the opportunity to purchase these sought-after kicks, customers must pass a physical golf exam. The qualifying criteria is hitting a golf ball at least 200 yards. Believe it or not, this is a legitimate requirement.

Here are a few additional details: To even have a chance at participating in this special event on October 13th, individuals must secure one of the 72 available spots through a raffle. Female participants are required to hit a golf ball a minimum of 150 yards, and each person only gets two attempts. The pressure is certainly on! That is, if you’re truly dedicated to spending $200 on a pair of golf shoes.

Retail stores seem to have reached their breaking point with sneaker resellers, which is why they’ve implemented these stringent measures to ensure genuine golfers are able to purchase these shoes. And with the high demand for the Travis Scott x Air Jordan 1 Low golf shoes (even Phil Mickelson sported a pair at this year’s U.S. Open), it’s no wonder stores are resorting to attention-grabbing tactics like this.

This marketing strategy is undeniably brilliant. Now all we can do is hope that they share some videos of participants’ swings from the event.