New and Improved NHL TV Apps: Midseason Upgrade Through Exciting ViewLift Partnership

The relaunch of the NHL app for TV is set for Wednesday and will be available on Apple TV and Roku as the NHL partners with streaming tech provider ViewLift.

The updated apps will offer customized team feeds based on fan preferences, as well as league-wide content such as highlights and features.

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According to NHL SVP, digital media Nili Doft, “The redesigned NHL app provides fans with easy and engaging access to the latest highlights and recaps of their home teams and the League overall. ViewLift’s expertise in sports streaming ensures that we can curate and present compelling content to our fans.”

Previously, the NHL had a $1.2 billion agreement with Major League Baseball Advanced Media, which allowed MLBAM to manage the hockey league’s digital operations, streaming services, and linear channel. However, the deal ended in 2021, and Disney acquired the NHL’s stake in what had become BAMTech for $350 million that same year. Live out-of-market NHL games are now available to ESPN+ subscribers.

ViewLift’s clients already include the Washington Capitals, owned by Ted Leonsis (a ViewLift investor), and the Vegas Golden Knights from the NHL, as well as LIV Golf and the Professional Fighters League, among others.

CEO Rick Allen of ViewLift expressed, “The NHL has taken hockey’s speed and athleticism to elevated levels, and these new-look NHL apps on major large-screen devices bring the action to fans around the world. With must-see hockey content, this is a real treat for sports fans as we head into the holidays.”

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