Netflix is entering the world of live sports broadcasting with a unique event that combines two of its popular properties.
On November 14, the streaming service will air the “Netflix Cup” golf tournament. This eight-hole tournament will showcase four PGA Tour pros competing against four Formula 1 golfers.
The PGA Tour will be represented by Rickie Fowler, Max Homa, Collin Morikawa, and Justin Thomas, each paired with a Formula 1 driver. The participating F1 drivers include Alex Albon from Williams, Pierre Gasly from Alpine, Lando Norris from McLaren, and Carlos Sainz from Ferrari.
Two worlds collide in Netflix’s first LIVE sports event — the Netflix Cup! It’s Formula 1: Drive to Survive vs. Full Swing — streaming live from the Wynn Las Vegas on November 14 at 3PM PT/6PM ET! pic.twitter.com/CbTg3k7qIL
— Netflix (@netflix) October 17, 2023
The top two PGA/F1 teams from the eight-hole tournament will advance to a winner-take-all ninth hole at the Wynn Golf Club in Las Vegas. The tournament will start at 8 p.m. ET, just days before the inaugural Formula 1 Las Vegas Grand Prix on November 18.
All eight participants have starred in Netflix docuseries related to their respective sports. “Drive to Survive” has played a significant role in increasing interest in Formula 1 in the United States, especially during the COVID-19 pandemic. Following its success, Netflix launched “Full Swing” in February, which focuses on the lives of PGA Tour players.
“We love to see how our sports series have brought increased fandom to sports leagues and competitions all over the world,” stated Netflix Vice President Gabe Spitzer. “The Netflix Cup will take that energy to the next level with global stars from two popular hits competing in our first-ever live sports event.”
This golf tournament could potentially open doors for Netflix to venture into live sports rights in the future. Although the company has yet to participate in the bidding process for live sports rights, Netflix Co-CEO Ted Sarandos mentioned in July that they believe they can provide a strong offering for sports fans without having to tackle the complexities of live sports licensing.
Considering the ever-changing media consumption habits of younger Americans and the uncertainty surrounding local television deals for major teams, it’s not impossible to speculate that Netflix’s position on live sports rights could change in the future.
Daniel Miller takes readers to the greens with his passion for golf. He offers coverage of major golf tournaments, player achievements, and insights into the sport’s rich history, making him a trusted source for golf enthusiasts.
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