NASCAR’s Digital Team Ready To Meet The Changing Media Landscape

Revolutionizing the game with a mobile-first approach, NASCAR’s digital media platform has made waves in the ever-changing sports landscape. As the era of streaming takes over traditional TV, NASCAR has shifted its focus to providing an enhanced fan experience online. The NASCAR website, which first made waves in the mid-1990s, is now 81% mobile-based, catering to the evolving way sports are consumed. Wyatt Hicks, vice president of NASCAR Digital, explains that the main goal is to provide fans with the content they crave. As the sport’s viewership shifted to digital platforms, NASCAR has made notable updates to its digital media platform, including free livestreams from inside every car in every NASCAR Cup Series race, the launch of NASCAR Classics, and significant growth in website traffic. With a new media rights deal set to be announced soon, NASCAR continues to evolve with the media landscape, promising even more innovative experiences for fans both on and off the track. Are you on board with NASCAR’s digital revolution? Follow us on Twitter for more updates. Dive into the exciting world of big-time stock car auto racing with “The Nuts and Bolts of NASCAR: The Definitive Viewers’ Guide to Big-Time Stock Car Auto Racing” by an industry veteran and multiple National Motorsports Press Association award winner.


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