Minnesota Lynx Introduces Groundbreaking Initiative to Support and Promote Women’s Sports

The Minnesota Lynx recently unveiled an exciting new initiative called Lynx Changemakers, designed to bolster women’s sports and cultivate future female leaders in Minnesota. This groundbreaking program, inspired by the WNBA’s league-wide initiative launched in 2020, represents a major step forward in promoting gender equality and women’s leadership within the realm of sports.

The Lynx Changemakers platform is not just another run-of-the-mill sponsorship deal – it represents a fusion of financial contributions to local organizations and active involvement in supporting women’s sports, giving Minnesota businesses a unique opportunity to showcase their dedication to gender equality and women’s leadership.

One of the key components of the Lynx Changemakers platform is the inclusion of executive roundtables, special team access, and the annual “Lynx Changemaker Summit” in Minneapolis. This summit, which will be live-streamed for the employee networks of each Lynx Changemaker, aims to bring together executives, employee resource group leaders, and athletes to share compelling stories and discuss tactics for nurturing future female leaders.

Furthermore, a portion of the proceeds from each partnership will be directed to Minneapolis-based organizations that utilize sports as a vehicle for change and community engagement. The first beneficiary of this initiative is Girls Taking Action©, an organization dedicated to empowering and educating young girls, with the program’s initial partner being Target.

Ethan Casson, CEO of Minnesota Timberwolves and Lynx, expressed his enthusiasm about the launch of the program, highlighting the Lynx’s long-standing history as pioneers of change and the franchise’s commitment to making a substantial impact in communities.

“We are absolutely thrilled to kick off this incredible program,” Casson stated in a news release from the Lynx. “As the Lynx recently celebrated its 25th anniversary, we are reminded of the fact that this franchise has been at the forefront of change from the very beginning. We are eager to expand our partnership with Target to ignite a meaningful, intentional, and long-lasting impact across our communities, further empowering young women and fostering the growth of women’s sports.”

Colie Edison, WNBA chief growth officer, echoed this sentiment, applauding the Minnesota Lynx and Target for their collaboration that extends beyond the realm of basketball and into local communities.

“Congratulations to the Minnesota Lynx and Target on this groundbreaking collaboration, which signals a powerful commitment to advancing the growth and impact of women’s basketball,” Edison remarked. “This partnership will go beyond the court, reaching into local communities to help bring about positive change and elevate the status of women in sports.”

Drawing inspiration from the WNBA’s establishment of “WNBA Changemakers” in 2020 with partners such as AT&T, Deloitte, and Nike, the Lynx’s new platform is poised to make a significant contribution to the WNBA’s ongoing efforts in marketing, branding, and enhancing player and fan experiences.


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