Former Sunderland chairman Sir Bob Murray on Newcastle, sportswashing and football’s forgotten roots

Sir Bob Murray, former chairman of Sunderland, reflects on the changes in football and the lack of decency in the game. In his new book, “I’d Do It All Again,” Murray explores the issue of modern sportswashing and its potential origins with Roman Abramovich. He recalls a moment of kindness from Sir Bobby Charlton, who arranged for his son to have a photo taken with the Champions League trophy at Old Trafford. Murray emphasizes the importance of community in football and addresses themes such as sportswashing and financial issues. The proceeds from the book go to the Foundation of Light, a club-associated charity. Murray discusses the rapid changes in football and the economic infrastructure that has shifted the game away from its core values. He criticizes the lack of political leadership on the issue and highlights the differences between Sunderland and Newcastle United’s approaches to financing. Murray expresses concern for Newcastle United fans and believes that more clubs will lose their soul under current leadership in the Premier League. He emphasizes the need to investigate sportswashing and advocates for football to benefit society as a whole. The book can be purchased at with all proceeds going to the Foundation of Light.


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