adidas and Arsenal collaborate with Maharishi | News

Together with adidas, we are excited to announce the official launch of an exclusive collection in partnership with London fashion brand and streetwear powerhouse, Maharishi. This limited-edition range brings together the essence of London streetwear and adidas performance, creating a distinct and stylish offering for our club.

By combining adidas’ top-notch pre-match and travel wear with Maharishi’s utilitarian aesthetic, we have crafted a truly unique and modern uniform that represents the Arsenal identity. The collection even includes an adidas GORE-TEX jacket and pants, ensuring ultimate performance for active sports and lifestyles.

Our supporting campaign exemplifies the shared values of togetherness and community that Arsenal and Maharishi uphold, whether it be at home, on the streets, or on the pitch. The campaign features esteemed players such as Declan Rice, Reiss Nelson, Emile Smith Rowe, and Manuela Zinsberger.

In collaboration with adidas, Maharishi has designed this collection with a bespoke camouflage pattern called ‘DPM: Bonsai Dragon Scales,’ inspired by the upcoming Lunar Year of the Dragon.

The range encompasses a pre-match jersey, anthem jacket, shorts, and socks, as well as off-pitch pieces like a hoodie, tee, and pants. Each item is crafted in accordance with Maharishi’s inclusion of powerful mythological creatures present throughout their collections, combined with Arsenal’s rich heritage.

Delicate embroideries and prints celebrating iconic club symbols, such as the cannon and a new variant of the club mascot Gunnersaurus, adorn these pieces.

Reiss Nelson, who is featured in our promotional campaign, expressed his enthusiasm, stating, “This range perfectly captures the essence of Arsenal, Maharishi, and adidas. It has a fresh look, and as a huge fan of Maharishi, I’m thrilled to see the club collaborating with brands that are authentically part of London’s culture. I’m confident our supporters will love this collaboration too.”

Founder of Maharishi, Hardy Blechman, a lifelong Arsenal fan, expressed his honor in collaborating on this range. He said, “This collection combines the unparalleled adidas performance with Maharishi’s streetwear aesthetic. Since 1994, our brand has embraced a pacifist approach to military-grade utilitarian design, viewing camouflage as a symbol of nature and art. It’s a concept we’re proud to incorporate into the design of this adidas and Arsenal collection. We can’t wait to see the players wearing it, and we hope it receives a warm reception from the supporters.”

Starting from 28 October, both the men’s and women’s teams will proudly wear this collection. Our men’s first team will don the jersey during warm-ups and sport the jacket as they walk out onto the pitch for our Premier League game against Sheffield United at Emirates Stadium.

This exclusive collection will only be available in extremely limited quantities. You can find it on Arsenal Direct starting today.