The WNBA missed a chance to capitalize on a women’s sports moment

In anticipation for Game 4 of the WNBA Finals, Marsh Guthrie, a dedicated New York Liberty fan, had already set out for Barclays Center hours before the tip-off. Her enthusiasm for the game began in her childhood, and it still burns strong, even after losing her voice cheering during Game 3. For fans like Marsh, the thought of the defending champions Las Vegas Aces competing against the Liberty in America’s largest media market was indeed a dream come true. The star-studded matchups caught the attention of basketball enthusiasts and celebrities, boosting viewership to the highest numbers in two decades.

The WNBA, with talented players such as A’ja Wilson and Breanna Stewart, has yet to reach the extraordinary viewership achieved by other women’s sports events. The league’s ratings are still far behind, despite the exciting games and remarkable talents on display. While moments like these have changed the landscape for women’s sports, the WNBA is still striving to make a defining impact.

The league’s schedule does not help in achieving high ratings, often clashing with NFL games on Sundays. A new media deal in 2025 could provide the league with opportunities to enhance scheduling and viewership possibilities. The WNBA can also grow by showcasing its players as bigger household names and developing marketing strategies throughout the year.

The league must address issues such as promotional choices, the impact of its media policy, and access to athletes for reporters. Prominent players like A’ja Wilson need more exposure and recognition for their contributions. Additionally, the decision to limit locker room access for reporters negatively affects the public’s perception of the league and its athletes. Embracing more inclusive and strategic initiatives will propel the WNBA into more meaningful growth.

As women’s sports continue to rise and captivate audiences, the WNBA has the potential to make a significant impact, attracting both dedicated fans like Marsh and new audiences. The league can seize the moment and pave the way for its well-deserved recognition and success on a larger scale.

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Rachel Adams

Rachel Adams is your WNBA insider, delivering comprehensive coverage of women’s basketball. With a commitment to highlighting the talent and achievements of WNBA players, she provides game analysis, player profiles, and inspiring stories from the league.