NEW YORK, NEW YORK – SEPTEMBER 28: (L-R) Adam Silver, Kim Kardashian and Jens Grede attend SKIMS Photo Opp with Kim Kardashian and NBA on September 28, 2023 in New York City. (Photo by Dimitrios Kambouris/Getty Images for SKIMS)
NEW YORK — The National Basketball Association (NBA) and SKIMS today announced a multiyear partnership, establishing SKIMS as the official underwear partner of the NBA, the Women’s National Basketball Association (WNBA), and USA Basketball.
Kim Kardashian, Co-Founder & Creative Director of SKIMS, expressed her pride in the partnership, which she believes reflects SKIMS’ growing cultural influence. She stated, “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to witnessing the partnership flourish.”
Jens Grede, Co-Founder & CEO of SKIMS, referred to the NBA as a modern force in pop culture, entertainment, and fashion. He sees the partnership as an extraordinary opportunity for SKIMS and the NBA to engage the next generation of basketball fans.
NBA Commissioner Adam Silver expressed admiration for SKIMS as one of the most influential brands in contemporary culture. He looks forward to offering NBA fans and SKIMS users unique experiences, new offerings, and premium products through this partnership.
In collaboration, SKIMS, the NBA, WNBA, and USA Basketball will leverage the power of basketball to create anticipation and demand by surprising fans in unexpected ways. The partnership will come to life at future marquee events such as NBA All-Star and the NBA In-Season Tournament.
SKIMS Mens, released on October 26, features three collections of everyday essentials designed for comfort. The brand, known for its expertise in style, comfort, and fit, celebrated the launch with a brand campaign titled “Every Body is Wearing SKIMS,” starring NBA All-Star Shai Gilgeous-Alexander and official athlete endorsers.
As part of the partnership, SKIMS will receive media exposure through various league platforms, including on-court virtual signage during NBA and WNBA national broadcasts, as well as on the leagues’ official social and digital platforms.
About SKIMS
SKIMS, co-founded in 2019 by Kim Kardashian and Jens Grede, is a pioneering brand specializing in underwear, loungewear, and shapewear. With a focus on providing solutions for every body, SKIMS sets new industry standards by offering technically advanced shapewear that enhances curves and underwear that stretches to twice its size. SKIMS sells directly through its website (SKIMS.com) and through select partnerships with retailers including Nordstrom, Saks Fifth Avenue, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew, KaDeWe, and David Jones.
Rachel Adams is your WNBA insider, delivering comprehensive coverage of women’s basketball. With a commitment to highlighting the talent and achievements of WNBA players, she provides game analysis, player profiles, and inspiring stories from the league.
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