SKIMS Becomes NBA, WNBA And USA Basketball’s Official Underwear Partner

SKIMS and NBA Announce Game-Changing Partnership in Fashion and Sports

SKIMS, a fashion powerhouse, is set to revolutionize the world of sports through its groundbreaking partnership with the National Basketball Association (NBA). This multiyear union will solidify SKIMS as the official underwear partner of the NBA, the Women’s National Basketball Association (WNBA), and USA Basketball. The collaboration signifies a key moment in pop culture, presenting SKIMS as a dynamic force in the fashion world and reflecting the NBA’s significant influence in sports and entertainment.

Kim Kardashian, the Co-Founder and Creative Director of SKIMS, expressed her enthusiasm for the partnership, highlighting its potential to bring together fashion, athleticism, and talent. Jens Grede, Co-Founder & CEO of SKIMS, sees the partnership as an opportunity to connect with the next generation of basketball enthusiasts. NBA Commissioner Adam Silver welcomed the collaboration, acknowledging SKIMS’ cultural impact and the innovative experiences it will offer to both NBA fans and SKIMS users.

SKIMS: Pioneering a New Era of Fashion and Comfort

SKIMS, founded in 2019 by Kim Kardashian and Jens Grede, has redefined the underwear, loungewear, and shapewear industry with its technical construction and stretchable materials focused on enhancing comfort and fit. The brand has established a global presence through direct sales on its website and partnerships with top retailers worldwide such as Nordstrom and Saks Fifth Avenue.

SKIMS’ venture into the world of sports extends beyond its partnership with the NBA. The brand notably served as the official undergarment supplier for the U.S. Olympic Team during the Tokyo Summer 2021 Olympics, marking its dedication to the sports world.

Expanding Horizons in Sports: NBA, WNBA, and USA Basketball

The NBA, with a presence in 214 countries and an international player base, exemplifies its global impact. The WNBA, renowned for its progressive stance and commitment to women’s empowerment, stands at the forefront of women’s sports. USA Basketball, celebrating nearly 50 years, holds a pivotal role in growing youth basketball initiatives and advancing the sport.

SKIMS-NBA Partnership and SKIMS Mens: A Fusion of Fashion and Sports

The collaboration between SKIMS and the NBA promises to bring unique activations, particularly during high-profile events like the NBA All-Star and the NBA In-Season Tournament. Concurrently, SKIMS has extended its reach by launching SKIMS Mens, featuring collections designed for comfort and style, in a campaign that emphasizes diversity and innovation in fashion.

This partnership will significantly elevate SKIMS’ visibility across various NBA and WNBA platforms, strengthening its connection with basketball fans through on-court virtual signage and exposure on official league digital and social channels.

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Header Image Courtesy of WireImage for SKIMS

Press release link: https://www.prnewswire.com/news-releases/skims-named-official-underwear-partner-of-the-nba-wnba-and-usa-basketball-301971414.html