Introducing Bud Light, now the official beer of the UFC, with middleweight champion Sean Strickland at the helm, ready to revolutionize the beer company. The recent collaboration between Bud Light and the UFC secured a multi-year deal valued at an impressive $100 million.
In an Instagram post, Strickland expressed his admiration for Bud Light’s initiatives and assured them that he will rectify any issues they may have faced. He confidently stated, “@budlight I’m really proud of you guys… I’m going to fix you guys.. Don’t worry I got this!!! I’m here to save the day,” along with a video.
Strickland highlighted Bud Light’s Pride-themed can release during Pride Month 2022, which incorporated rainbow colors and pronouns. The move garnered negative reactions from conservative outlets and social media personalities.
Unfortunately, Bud Light succumbed to the pressure, resulting in a loss of support from both the LGBT community and conservatives. The company’s marketing campaign, the involvement of transgender influencer Dylan Mulvaney, and their subsequent response to the backlash severely impacted Anheuser-Busch’s sales.
In the video, Strickland expressed his excitement about Bud Light becoming a sponsor of the UFC and commended their actions. He declared, “Hey guys, I’m on my way to training and I just found out Bud Light is a new sponsor (of the UFC), and God damn I applaud you guys. I’m so f**king proud of you guys for doing the right things after that f**k up.”
Strickland continued by emphasizing his support for biological females and acknowledging the sensitivity of discussing transgender issues. He stated, “You know how I feel about transgenders. I go f**king hard. Just what I do. I’m the biggest advocate of biological females. If I said my views on transgenders I would get kicked off Instagram.”
With enthusiasm, Strickland proclaimed, “I cannot f**king wait to pick up a big ol’ Bud Light can and fix you Bud Light because you guys are doing the right f**king thing. I, Sean Strickland, a representation of the American people, am going to fix you Bud Light. Thank you for giving me money. Thank you for supporting my platform. I’m going to help you guys.”
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However, it is important to note that Strickland’s comments during the UFC Vegas 76 Media Day in June do not align with his claims of supporting biological females.
“We need to go back to taking women out of the workforce, and maybe that’s where we f****d up,” he said. “We let women vote, no offense. Think about America prior to women voting. They tried to ban alcohol, I don’t even drink but I’m not trying to ban alcohol. So, what you did, man, you let these women come into the workforce, now we make less money, you got kids raising themselves on TikTok, we need to go back to like 1942, maybe 1958 after we f****d up the Germans. We need to put women back in the kitchen, only one man needs to be working, so as a collective man group we need to elect someone that’s gonna put women back in the kitchen, one man working, raise the wages, and build a f*****g wall.”
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