SBJ Media: NASCAR sweetens midseason package

Amazon’s head of sports, Jay Marine, is set to appear on this week’s Sports Media Podcast, promising some exciting industry insights to come.

In what’s been described as a surprising move, NASCAR has expanded the proposed midseason package to 10 races, up from the initial six. With buzz around their 2025 media rights deal, new negotiations have revolved around what is bound to be a remarkable shift in the broadcasting landscape.

As conventional TV companies undergo cost-cutting measures, NASCAR’s plan to market its media rights has proven to be a complex task. The sport’s strategy to offer more races in the midseason package has, consequently, led to interest from major companies like Amazon and Turner.

Meanwhile, the NBA media committee’s recent meeting transcended discussions on upcoming deals to how to globalize the league’s appeal. There is talk of the NBA expanding media partnerships, in addition to the league’s plans to make games more accessible to viewers.

Making waves in MLB is the recent hire of Josh Clark as SVP/content distribution. MLB’s intention with this new role includes ensuring that local games are accessible to fans featuring teams without local TV deals.

Interest in the NBA rights is growing as various companies are vying for a piece of the action. With big players like Amazon and Apple in the mix, the potential of the league to add value is undeniable, according to Amazon Global Head of Sports Jay Marine.

Additionally, Chili’s successful marketing strategy focused almost exclusively on NFL live action, blanket coverage that evidently paid off in terms of engaging audiences and boosting visibility.

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Olivia Carter

Olivia Carter revs up excitement in the world of NASCAR. As a dedicated motorsports enthusiast, she covers race results, driver profiles, and the latest developments in the NASCAR world, keeping fans on the edge of their seats.