LIV Golf announces Lawrence J. Burian as new COO

London and West Palm Beach, Fla. – LIV Golf announced the appointment of Lawrence J. Burian as Chief Operating Officer (COO) after an extensive international recruitment process. In his role as COO, Mr. Burian will have oversight of various responsibilities, including corporate development, strategy, the successful execution of LIV Golf’s global schedule of 14 LIV Golf League events, the management and commercialization of the league’s teams, the integration of the International Series, investor relations, sustainability efforts, events, production, information technology, human resources, procurement, and day-to-day business operations.

With a background as former Executive Vice President of the Madison Square Garden family of public companies, Mr. Burian brings extensive experience in the sports, entertainment, media, and hospitality sectors. Throughout his tenure at MSG Sports Corporation, MSG Entertainment Corporation, and MSG Networks, Mr. Burian played a key role in leading significant corporate and strategic transactions that enhanced the company’s portfolio and delivered long-term shareholder value. Notable holdings within the MSG portfolio included the New York Knicks, New York Rangers, MSG regional sports networks, iconic entertainment venues, and various other properties. Mr. Burian served in multiple executive roles, including Head of Corporate Development, General Counsel, and board member of strategic joint ventures.

LIV Golf CEO and Commissioner Greg Norman expressed his excitement about Mr. Burian joining the executive leadership team, highlighting LIV Golf’s imminent growth and the value of Mr. Burian’s decades of business expertise.

Prior to his tenure at MSG, Mr. Burian spent a decade at Cablevision Systems Corporation, where he played a crucial role in several strategic transactions and initiatives. Mr. Burian’s experience includes the spin-off of The Madison Square Garden Company, acquisitions of prominent media companies, and the sale of regional sports networks and television networks.

In his statement, Mr. Burian expressed his enthusiasm for his new role, emphasizing the bright future of LIV Golf and its potential for growth, audience engagement, innovation, and franchise value. He pledged to work alongside his talented colleagues to achieve ambitious goals.

LIV Golf Acting COO Gary Davidson emphasized Lawrence’s addition as an indication of the league’s growth and future prospects. He expressed excitement about supporting Mr. Burian and LIV Golf into 2024.

Mr. Burian’s professional background also includes experience at the law firm of Davis Polk & Wardwell, where he specialized in mergers and acquisitions. He holds a doctorate of juris prudence from Yale Law School and a Bachelor of Arts in economics from Yeshiva University.

As LIV Golf welcomes Lawrence J. Burian as its new Chief Operating Officer (COO), the global golf league positions itself for further growth in the 2024 season and beyond.