– WNBA Sets Record with Most-Watched Regular Season in 21 Years –
– Highest Total Attendance in 13 Years for the WNBA –
NEW YORK, Sept. 13, 2023 – The 2023 WNBA regular season broke records as it became the most-watched regular season in 21 years. The league saw a 21 percent increase in viewership across its national television partners, including ABC, CBS, ESPN, and ESPN2, compared to the 2022 season. Additionally, the WNBA achieved new highs across digital platforms, social media engagement, and sports betting.
The 2023 WNBA Playoffs kick off with several exciting matchups, featuring top-seeded teams and prominent players, including three-time WNBA All-Star Napheesa Collier and two-time WNBA MVP A’ja Wilson.
Key highlights from the season include:
- Viewership: The WNBA’s combined viewership across ESPN Networks and CBS Television Network increased by 21 percent compared to the 2022 regular season. Notable achievements include the most-viewed regular season on ABC in 11 years and a total unique viewership of over 36 million across all national networks, the highest since 2008.
- Attendance: The WNBA saw a 16 percent increase in attendance for the 2023 season, with an average of 6,615 fans per game and the highest total attendance in 13 years.
- Social Media Engagement: The league generated a record 373 million video views and saw a significant increase in actions/engagements and hours watched across its social media handles.
- WNBA Digital Platforms: The league’s digital platforms experienced substantial growth, with significant increases in app downloads, live game package subscriptions, and content consumption.
- Sports Betting: The WNBA saw a surge in sports betting activity, with a doubling of bets on the league from the previous season.
- WNBA Commissioner’s Cup Presented by Coinbase: The championship game attracted the largest audience for a WNBA game ever on Prime Video and featured a prize pool of over $500,000, with a cryptocurrency bonus for players.
- Community Impact: The 2023 season focused on women’s health advocacy, with $200,000 donated to local and national non-profit organizations committed to raising awareness about women’s health equity issues.
- On the Court: WNBA players achieved remarkable feats, setting records and milestones throughout the season.
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Rachel Adams is your WNBA insider, delivering comprehensive coverage of women’s basketball. With a commitment to highlighting the talent and achievements of WNBA players, she provides game analysis, player profiles, and inspiring stories from the league.