Kim Kardashian expands $4 BILLION SKIMS brand with new MEN’S collection: Sports superstars Neymar, Nick Bosa, and Shai Gilgeous flaunt their incredible abs as they pose in their boxers for raunchy campaign

Kim Kardashian has made a bold move in expanding her SKIMS brand to include a men’s collection, and she’s recruited some sports stars to help her promote it. Neymar, Nick Bosa, and Shai Gilgeous-Alexander are among the athletes flaunting their abs in Kim’s new line of boxers, briefs, undershirts, T-shirts, tank tops, and leggings. The collection will be officially launched on October 26th, offering new customers a chance to enjoy the same comfort and style that SKIMS is known for.

In an enticing photo shoot, these sports stars flex their muscles and show off their athletic bodies while wearing Kim Kardashian’s boxers. Neymar strikes a pose in white boxers, while Shai Gilgeous-Alexander sports a pair of green boxers and Nick Bosa looks handsome in grey. These athletes prove that even pro sports players need time to relax and lounge around, and they do it in style with SKIMS.

Kim Kardashian is excited to expand her brand and is thrilled to have Neymar, Shai Gilgeous-Alexander, and Nick Bosa as the faces of her new collection. She believes that SKIMS can provide comfort for everyone, regardless of gender, body type, or profession. With the launch of the men’s collection, SKIMS will introduce three lines: Cotton, Stretch, and Sport, each offering unique features to cater to different preferences and needs.

Jens Grede, the co-founder and CEO of SKIMS, explains that the decision to enter the men’s market was driven by the brand’s growing male customer base. More men have embraced SKIMS’ existing products, and they account for over 10% of the brand’s customer base. By entering the $111 billion US men’s apparel market, SKIMS aims to reach and disrupt new demographics, providing superior comfort and performance with their first layer garments.

The collaboration with sports stars like Neymar, Shai Gilgeous-Alexander, and Nick Bosa not only showcases their impressive physiques but also communicates with a wide audience of men. Jens believes that sports is the perfect platform to connect with men, and SKIMS wants to redefine men’s underwear by offering unmatched comfort and performance. Kim Kardashian adds that these athletes’ different body types highlight SKIMS’ ability to fit diverse individuals and cater to various needs.

SKIMS’ men’s collection aims to compete with activewear giants like Nike, Hanes, and Fruit of the Loom. To secure its place in men’s underwear drawers, SKIMS focuses on comfort, shades, and price points. The line features shape-hugging underwear and athleisure in brown, khaki, gray, and black, available in sizes XS to 5X. The prices range from $16 to $54, with packs priced from $42 to $98.

Kim Kardashian’s SKIMS brand has come a long way since its launch in 2019, now worth a staggering $4 billion. Customers have been eagerly anticipating a line of products for their partners, and Kim has spent years developing this collection to meet their demands. With the help of athletes and influencers, she hopes to convince men to try SKIMS and experience the unparalleled comfort it offers. The sexy campaign featuring Neymar, Shai, and Nick will be showcased on social media and TV.

SKIMS can be purchased through its website or at various retailers, including Nordstrom, Saks Fifth Avenue, Selfridges, and more. As Kim Kardashian expands her empire and breaks into the men’s market, SKIMS continues to provide solutions for everybody, offering comfort, style, and confidence to all.

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Olivia Wilson

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