How Can You Design an SEO-friendly Website?
Getting a rank on top of google searches is the dream for every website owner. Only proper optimization can ensure your website’s ranking at top searches. SEO can bring organic traffic to your website and build credibility. So you should design an SEO-friendly website to gain credibility and organic traffic. You can hire SEO experts for this purpose. But you can also design an SEO-friendly website by yourself and we will help you with this.
Here are 6 tips that you can follow to design an SEO-friendly website and these are:
- Make use of responsive web design
- Make use of internal links for search engines to index your pages
- Target valuable keywords through website content
- Optimize images to improve the site’s loading speed
- Optimize meta descriptions
- Improve content readability
Let’s learn more about these tips in detail.
1. Make use of responsive web design
It’s difficult to identify crucial elements in the website while creating an SEO-friendly site. Having a responsive web design is one of those elements that will help you drive business. You need to add responsible design to your site if you want an SEO-friendly site. With the responsive web design, your site becomes adaptable to the user’s device. No matter whether users are accessing your site through phone, tablet, laptop, or desktop, they will get the best version of your website. Each device has a different screen size, so your website must cater to all screen sizes.
2. Make use of internal links for search engines to index your pages
Once you know how to make an SEO-friendly website, focus on internal links. Internal links help search engines in finding new pages on your website. This way search engines can index your pages. There is no point in having numerous pages with valuable content if search engines cannot find it. Internal links will gel search engines in finding out those valuable content pages and index them in search results. Make sure you use internal links correctly. Don’t add links randomly. The link that you provide should be relevant to the anchor text and topic. To design an SEO-friendly website, add internal links to your site’s pages.
3. Target valuable keywords through website content
Content creation plays a key role in driving traffic to your site and leads engagement. You can establish authority in the industry and drive leads by using target keywords. The first step is to choose a topic on which you want to publish content. Keywords that can help you target leads will be your parameters to choose the topic. Find the right keywords by conducting proper keyword research. Try to focus on long-tail keywords as it drives better results. Long-tail keywords are specific therefore it helps you dice specific and valuable traffic. Once the topic is selected, choose the content format such as blogs, videos, infographics, ebooks, etc. Then start creating content and make sure the content provides value and is easy to understand.
Target specific valuable keywords through your content so that your business appears in top search results.
4. Optimize images to improve the site’s loading speed
The site’s loading speed plays a key role in the optimization as it impacts the SEO friendliness of the site. Not having a fast-loading site, you can experience high bouncing rates. While improving your site’s loading speed you need to compress images. Images that have large sizes affect the loading speed of the website. So, optimize your images based on search engines requirements. Compress image sizes to improve your site’s load time as it can help you improve overall load time.
5. Optimize meta descriptions
Whenever you search on google, the First thing that you see is the title of the page. Below the title, you see a small description of the page. That small paragraph is a meta description. The meta description shows you what you can expect after clicking the page. So, you need to fill the space of meta description with relevant information. Also, you need to optimize the meta description using relevant keywords to make the website SEO friendly.
6. Improve content readability
While creating an SEO-friendly website and optimizing site pages, there are possibilities that you can get lost in the design and its technical aspects. So, it’s a reminder for you to not forget about the overall site appearance in all this. Importantly, focus on your site’s readability and make sure the audience doesn’t find it difficult to read the information. Design won’t matter if the information is not readable. Search engines promote websites that seem pleasing and relevant to users. If your site content is not readable to the audience, your site will not remain user-friendly as it will impact the site’s SEO friendliness. You can avoid this mistake by ensuring that your content is readable. Take care of page text size and font color. Use only 3-4 sentences in the paragraph. Improving site readability will make your site SEO-friendly.
An SEO-friendly website is essential to drive huge converting traffic to your website. Optimization will help your website appear more in search results that will boost traffic to the website. So, it’s essential to design an SEO-friendly website as it is beneficial for your business in the long run. You can use responsive web design and internal links to optimize your website for search engines. Optimizing images and meta descriptions also play a key role in creating an SEO-friendly website. Content readability also matters, so don’t forget to keep checking on it.