Exploring the Impact of Matt Rife’s Sexist Humor on Young Male Internet Comedians

If you are currently browsing comedy on TikTok, you might feel like you’ve been transported back in time to the ’70s. Men are making jokes about menstrual cycles, snarky comments about women’s hobbies, and even domestic violence gags. This is the material that’s becoming standard for male internet comics in 2023. Matt Rife, a 28-year-old standup comedian from Ohio, has emerged as a leader in this regard. He gained popularity on social media as a hot, inclusive comic with cheekbones, primarily known for his jokes targeting a female audience.

However, Rife’s recent Netflix special, ‘Natural Selection’, has sparked controversy. The show opens with a joke about a hostess with a black eye, which was criticized for promoting toxic masculinity. Rife’s comments have led many to question his intentions and whether he aims to popularize himself among men by belittling women.

This issue is not limited to Rife. Various male comedians, especially on platforms like TikTok, are frequently seen mimicking and belittling women, perpetuating stereotypes about their behavior and lifestyles. These videos often lack depth and contribute to a broader problem of misogyny in online comedy.

While individual videos may seem humorous, the prevalence and volume of such content raise concerns about its impact and the larger context of how men talk about women online. Instances of male comedians making jokes about sexual violence, as well as allegations of sexual assault against some, further highlight the issue at hand.

In this environment, it’s essential to recognize the impact these jokes can have and the broader problem of misogyny in male-dominated online comedy. Making light of topics like “crystal girls” and “drunk girls” can contribute to perpetuating harmful stereotypes about women, ultimately reinforcing a culture of disrespect and belittlement.

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