Exciting News: NASCAR to Feature Streaming in New 7-Year Media Rights Deal

In an exciting announcement, NASCAR has revealed new partnerships and streaming components as part of a groundbreaking seven-year media rights deal that will extend from 2025 to 2031. The deal, which is valued at an impressive $7.7 billion including the previously announced $1.1 billion agreement with CW, was unveiled at a news conference held at the Music City Center in Nashville, Tennessee.

NASCAR president, Steve Phelps, expressed his enthusiasm for the future, stating, “We are super excited about what 2025 is going to bring to us because of where the distribution that we now have across air, which is a combination of obviously broadcast, cable and streaming. We want to meet race fans where they are or potentially where they are. We think this group does exactly that for us.”

Under the new deal, the Cup Series will maintain its existing partnerships with Fox Sports and NBC, while also welcoming Warner Bros. Discovery and Amazon into the mix. This partnership represents a significant 40% increase in value compared to the previous deal with Fox and NBC.

As part of the arrangement, Fox will broadcast 14 Cup Series races annually in the first portion of the season, including the prestigious Daytona 500. Following this, the next five Cup races will be exclusively streamed on Amazon Prime Video, marking a historic first for NASCAR’s top series.

Warner Bros. Discovery will then take over and carry the next five races, simulcasting on TNT and streaming on the Max service. NBC Sports will then conclude the season with the final 14 races.

Furthermore, both Warner Bros. Discovery and Amazon have obtained exclusive rights to practice and qualifying sessions for the entire Cup Series schedule through 2031, showcasing the comprehensive nature of the new media rights deal.

In addition to these exciting developments, NASCAR also announced a separate agreement to move the Xfinity Series to CW, which will broadcast 33 live races from 2025 through 2031, solidifying its position as a major player in the sports media landscape.

Overall, this innovative new media rights deal represents an exciting new chapter for NASCAR, promising to transform the viewing experience for fans and secure the sport’s future for years to come.