Newark, NJ — The New Jersey Devils have unveiled an exciting new collaboration with Jetty, a local apparel brand rooted in New Jersey. This partnership has resulted in a six-piece collection featuring three distinct graphics that embody Jetty’s passion for surfing, art, travel, and music, while also incorporating the branding and imagery of the New Jersey Devils.
The collection includes eco-friendly, durable apparel such as T-shirts, crewnecks, long-sleeved tees, and hoodies in black, red, and white, mirroring the colors of the New Jersey Devils. These pieces capture the spirit, resilience, and attitude of New Jersey, blending elements that are central to both Jetty and the New Jersey Devils. The graphics showcase the power of the ocean, the energy of playing hockey or surfing, and the love for the ocean, the sport, and the home state.
Jeremy DeFilippis, CEO of Jetty, expressed his enthusiasm for the collaboration, stating, “We’ve been known for great graphics for a long time and have done some really great collabs, especially in the past few years, but this one automatically ranks way up top. We were so excited when the Devils reached out and it was easy to find the synergy of both representing our home state of New Jersey!”
Jillian Frechette, Chief Marketing Officer of the New Jersey Devils & Prudential Center, highlighted the significance of partnering with a New Jersey-based brand, emphasizing the long-term commitment to the “Made in Jersey” brand identity campaign. The collection will be available at the Devils Den Team Store for the 2023-24 season.
Jetty’s journey began in 2003 with five friends on a mission to the mountains, fueled by a shared love of surf, fishing, art, travel, and music. Despite the lack of a defined path to follow in New Jersey, Jetty carved its own niche and is now celebrating its 20th year in the business. The brand continues to offer eco-minded, durable apparel that embraces the ever-changing conditions of northeast surf and promotes outdoor adventure. As a B-Corp Certified company, Jetty is dedicated to reducing waste, creating premium products, and supporting coastal communities through its nonprofit, the Jetty Rock Foundation. This foundation has donated millions of dollars to clean water initiatives and disaster relief efforts for over a decade. Follow Jetty at jettylife.com, on Facebook, and Instagram.
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