Cincinnati Bearcats reveal Jordan Brand/Nike ‘Jumpman’ uniforms before Big 12 media day

KANSAS CITY, Missouri – The University of Cincinnati men’s basketball team has unveiled their new Jordan Brand/Nike uniforms on social media, just ahead of their upcoming appearance at the Big 12 Tipoff at Kansas City’s T-Mobile Center on Wednesday.

UC announced a return to the popular brand last May. This move brings back the iconic Jordan Brand and combines it with the innovative athletic apparel of Nike, a driving force in the industry for decades,” said UC AD John Cunningham. “We’re thrilled to see the Swoosh and Jumpman logos once again alongside our C-Paw marks.”

Previously, under former basketball coach Bob Huggins, UC was a Nike school and became one of the first Jordan Brand schools thanks to Huggins’ connection with basketball legend Michael Jordan. Their uniforms were initially revealed on the “Rosie O’Donnell Show” in 1997, with Jordan stating that it symbolizes toughness.

Prior to this change, UC had an affiliation with Adidas during Mick Cronin’s tenure and later switched to Under Armour during the Tommy Tuberville football era.

This article originally appeared on Cincinnati Enquirer: Cincinnati Bearcats unveil Jordan Brand/Nike Jumpman uniforms