Bimbo Bakeries USA, known for iconic brands like Thomas’® Breads, Sara Lee® Artesano™ Bread, Entenmann’s®, Ball Park® Buns & Rolls, and more, is leveraging a prime media opportunity at Daytona International Speedway alongside 2023 DAYTONA 500 CHAMPION Ricky Stenhouse Jr. to announce their return to the NASCAR Cup Series with JTG Daugherty Racing.
“Bimbo Bakeries USA is excited to build on our longstanding partnership,” expressed Taylor Burgess, Sr. Omnichannel Marketing Manager, Bimbo Bakeries USA. “The team had a remarkable 2023 season, and we have high expectations for 2024. Keep an eye out for your favorite brands on the No. 47 Camaro.”
Stenhouse Jr. was given the opportunity by Daytona International Speedway to unveil the sellout of the Daytona 500, providing the perfect platform to announce Bimbo Bakeries USA’s comeback. With a strong portfolio of brands, the company is currently in the process of selecting races and aligning their brands with Stenhouse Jr.’s No. 47 Camaro.
“I can only imagine the excitement of choosing races and aligning brands with the No. 47 Camaro to support their initiatives,” commented Ricky Stenhouse Jr. “I can’t wait to see their final decisions, and we’re committed to delivering for them both on and off the track. They have been a loyal sponsor, and we want to exceed their expectations.”
In the 2023 season, the company prominently featured brands like Thomas’, Sara Lee Artesano, Ball Park Buns & Rolls, and Entenmann’s. Now, they are making final decisions on brands and race markets to continue their work on in-store merchandising, division activations, digital advertising, consumer offers, and community outreach.
“The Kroger Racing program for 2024 is coming together nicely and Bimbo Bakeries USA is a key player,” stated Stenhouse Jr. “We are excited to unveil their lineup soon and hold our Kroger kick-off meeting in the coming weeks. Before we know it, it will be time for Daytona. We are eager to defend our title with our partners in February.”
For more information about America’s favorite bread and sweet baked goods brand, visit Bimbo Bakeries USA.
JTG Racing PR
Olivia Carter revs up excitement in the world of NASCAR. As a dedicated motorsports enthusiast, she covers race results, driver profiles, and the latest developments in the NASCAR world, keeping fans on the edge of their seats.
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